Digital Campaign

Canadian Blood Services

Canadian Blood Services' Stem Cell Registry needed a digital campaign to reach young, healthy donors.

As lead copywriter, I developed the campaign concepts & messaging for their Stem Cell and Cord Blood awareness programs, in addition to writing digital ads, landing pages, and print ads, and event collateral.

For the first time, the Stem Cell Registry reached their fiscal goal and got over 20,000 new registered donors.

Read more: Summer of Life campaign

The Canadian Blood Services Stem Cell Registry needed a new digital campaign to reach their ideal donor base: individuals between the ages of 17-35.

As lead copywriter, I developed the campaign concepts & messaging for their Stem Cell and Cord Blood awareness programs, in addition to writing digital ads (GSA + social), landing pages, and print collateral to support in-person events designed by Mad Bash Group.

Read more: Summer of Life campaign

Agency

Produktiv

(formerly KRFTWRK)

Client

Canadian Blood Services

Designers

Anna Passynkova

Vanessa Nevdashenko

Anh Dien

Event Planning

Mad Bash Group