Branding / Website
Branding / Website
Branding / Website
Lend Easy
Lend Easy
Lend Easy
Finding out how much you can borrow for your dream house can be a scary thing. Enter: Lend Easy.
For their new brand identity, it was crucial to take the fear out of the borrowing process so visitors can feel ready to reach out with enthusiasm. The concept I created, "Tap into your borrowing power," empowers their audience to take control of their affordability and rediscover borrowing power as their "magic number."
Finding out how much you can borrow for your dream house can be a scary thing. Enter: Lend Easy.
For their new brand identity, it was crucial to take the fear out of the borrowing process so visitors can feel ready to reach out with enthusiasm. The concept I created, "Tap into your borrowing power," empowers their audience to take control of their affordability and rediscover borrowing power as their "magic number."
Website
Website