Branding / Naming / Website
Branding / Naming / Website
Branding / Naming / Website
Oneday Insurance
Oneday Insurance
Oneday Insurance
Finding the perfect life insurance policy is a neverending quest. Oneday wants to make it as easy and obvious as possible.
Creating their new insurance brand from scratch, I led their naming exercise and together, decided on "Oneday": representing both speed, ease, and what the future holds. Unconventional product names were designed to make customers' decision-making as simple as possible, including dedicated "Paths" pages to guide them to the right policies.
Finding the perfect life insurance policy is a neverending quest. Oneday wants to make it as easy and obvious as possible.
Creating their new insurance brand from scratch, I led their naming exercise and together, decided on "Oneday": representing both speed, ease, and what the future holds. Unconventional product names were designed to make customers' decision-making as simple as possible, including dedicated "Paths" pages to guide them to the right policies.
Agency
(formerly KRFTWRK)
Work Produced
Branding
Brand Naming
Product Naming
Website Copy
Designers
Vanessa Nevdashenko
Sonia Adamec
Website
Website
Product Naming
Product Naming